Developed a comprehensive market analysis with respect to the U.S. jewelry market in order to understand the opportunity and viability of commercial success for the brand in the U.S.

Provided relevant information about trends, competitive brands, consumer appetite, pricing and best practices

Prepared a brand positioning matrix which clearly identified brand adjacencies and established the brand’s potential positioning within the market

Created distribution analysis and identified appropriate domestic target retailers including e-commerce, specialty store and department store accounts

Analyzed the brand’s associations, price point, product, perceived value, quality and fashion relevance in order to identify how the brand’s product offering provided a point of difference for target retailers

Provided final risk analysis report on the likelihood of successfully developing a commercially viable and sustainable entry into the U.S. market