Prepared a comprehensive market positioning report with respect to the target brand

Assessed the overall status of the target brand and evaluated its existing market footprint and market potential

Created brand positioning matrix identifying competitive brand adjacencies

Determined brand attributes, including product assortment, signature product and brand identifiers

Developed a price point analysis showing how the price point relates to the brand positioning and distribution channels

Analyzed the brand’s sales and distribution structure to determine opportunities/efficiencies

Developed a distribution analysis, identifying domestic and international retailers, including brick & mortar and e-commerce, specialty store and department store accounts

Advised on the viability of possible future brand extensions and as they relate to positioning and potential growth of the business, both internally and with third-party partners