Conceptualized and implemented an overall retail strategy for a new luxury shopping mall

Traveled to the proposed site to evaluate the local and regional competition to better understand the project’s competition and more effectively provide direction to the overall planning strategy

Worked closely with the developer and operator to define an appropriate and balanced brand matrix that would bring exclusivity and appropriate positioning to the mall

Developed a floor plan to appropriately position brands, effectively drive traffic through the mall, and create the desired atmosphere for the customer, with particular emphasis on strategic brand adjacencies

Designed and developed presentation materials to clearly communicate the positioning of the mall and enable the brands to visualize the project

Provided high-level access to the brands identified for inclusion in the project and arranged meetings in Europe and New York to facilitate outreach and generate interest for the project

Acted as a liaison among all parties through to completion and successful opening of the mall